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Understanding the Chinese Language: A Comprehensive Linguistic Introduction

為了解決Weibo download的問題，作者Shei, Chris 這樣論述：

Understanding the Chinese Language provides a vibrant and comprehensive introduction to contemporary Chinese linguistics. Combining an accessible style with an in-depth treatment of the topics at hand, it uses clear, full descriptions and vivid, modern examples to systematically take students throug

h the phonology, vocabulary, grammar, discourse structures and pragmatics of modern Chinese. No prior knowledge of Chinese or linguistics is required. Features include: Six detailed chapters covering the core linguistic aspects of the modern Chinese language, such as words, content units, sentences,

speech acts, sentence-final particles and neologisms User-friendly comparisons and contrasts between English and Chinese throughout the text, helping to clearly explain important complexities and nuances of the Chinese language Clear, accessible explanations and insightful analysis of topics and li

nguistic devices, supported by many helpful examples, diagrams and tables　 Vivid and relevant examples drawn from real-life contemporary sources such as internet news reports, social networks like Sino Weibo, online forums and TV reality shows, offering fascinating perspectives on modern Chinese med

ia, culture and society Pioneering coverage of Chinese new words and the social phenomena they revealAdditional exercises and four supplementary chapters covering Chinese syllables, idioms, discourse and culture available for free download at http: //www.routledge.com/books/details/9780415634885/ Wr

itten by a highly experienced instructor, researcher and linguist, Understanding the Chinese Language will be essential reading for undergraduate and postgraduate students taking courses in Chinese linguistics. It will also be of interest to anyone interested in learning more about Chinese language

and culture. Chris Shei is Associate Professor at Swansea University, UK.

Weibo download進入發燒排行的影片

軍事網紅類型與訊息屬性對國軍議題的電子口碑效果研究

為了解決Weibo download的問題，作者林楷欣 這樣論述：

在這個網路社群蓬勃發展的時代，網路紅人如雨後春筍般湧現，推廣所創作的作品，進而建立起自己的粉絲群。近期國軍也搭上「網紅」熱潮，開始試圖與之進行合作，使自身品牌更為親民，達到塑造良好形象的目標，但「網紅」行銷對國軍真的有益嗎？過往研究多以廣告代言人的理論切入，以探討網紅對產品帶來的效益。然而，隨著網路社群生態的轉變，受眾不再只是單純接受廣告主給予的訊息，社群朋友、甚至陌生人間的「口碑」都變得相對重要。因此，「網紅」所能造成的口碑效果，明顯是值得討論的議題。基於上述觀點，本研究採用實驗法探索網紅電子口碑行銷策略的可行性，在前導實驗中發現受測者能感知到網紅具有「社會型」、「權威型」、「專家型」、「

個人魅力型」等四種特徵，並於主實驗中進一步討論不同類型網紅分享「硬性」、「軟性」等兩種國軍宣傳訊息時，是否將對受測者的感知價值與行為意圖造成影響。研究結果發現網紅具有口碑影響力，且感知價值能預測受試者行為意圖。對此，建議國軍應量身打造不同網紅的宣傳策略，以提高與民溝通的有效性。

Understanding the Chinese Language: A comprehensive linguistic introduction

為了解決Weibo download的問題，作者Shei, Chris 這樣論述：

Understanding the Chinese Language provides a vibrant and comprehensive introduction to contemporary Chinese linguistics. Combining an accessible style with an in-depth treatment of the topics at hand, it uses clear, full descriptions and vivid, modern examples to systematically take students throug

h the phonology, vocabulary, grammar, discourse structures and pragmatics of modern Chinese. No prior knowledge of Chinese or linguistics is required. Features include: Six detailed chapters covering the core linguistic aspects of the modern Chinese language, such as words, content units, sentences,

speech acts, sentence-final particles and neologisms User-friendly comparisons and contrasts between English and Chinese throughout the text, helping to clearly explain important complexities and nuances of the Chinese language Clear, accessible explanations and insightful analysis of topics and li

nguistic devices, supported by many helpful examples, diagrams and tables　 Vivid and relevant examples drawn from real-life contemporary sources such as internet news reports, social networks like Sino Weibo, online forums and TV reality shows, offering fascinating perspectives on modern Chinese med

ia, culture and society Pioneering coverage of Chinese new words and the social phenomena they revealAdditional exercises and four supplementary chapters covering Chinese syllables, idioms, discourse and culture available for free download at http: //www.routledge.com/books/details/9780415634885/ Wr

itten by a highly experienced instructor, researcher and linguist, Understanding the Chinese Language will be essential reading for undergraduate and postgraduate students taking courses in Chinese linguistics. It will also be of interest to anyone interested in learning more about Chinese language

and culture. Chris Shei is Associate Professor at Swansea University, UK.

媒體與司法議程－我國重大矚目貪污案件分析

為了解決Weibo download的問題，作者楊和縉 這樣論述：

以往，公共行政及傳播學界的領域出發，對於議題設定已有豐碩的成果。但也可發現，僅從政府或媒體的觀點出發，雖然可以證明議題設定理論的影響能力，但對理解事件發展的全貌難免有所偏頗或不足。因此，本論文重點在重大矚目貪污個案的基礎上，觀察司法與媒體對於貪污案件上的議題設定效果。個案選擇方面，貪污問題不僅是政府治理中難以處理的棘手的議題，同時也備受媒體與司法所關注的議題。儘管，學術嘗試對重大矚目貪污概念上進行解釋，但實際研究操作上仍是面臨困難。因此，本論文回到實務層面，以司法審理的重大矚目貪污案件作為個案對象後，再從四大報內取得貪污案的報導數量與內容資料，以綜整成本論文研究資料。長期以來，社會大眾對於司

法審理公正，始終抱持存疑的態度，這也引發國內多次對司法改革的呼籲與作為。而本論文研究發現，所謂的政黨、個人背景等因素，並不足以影響司法裁判結果，反而，被告人數多寡與媒體矚目的程度，會影響司法裁判的結果；同時，政治人物的貪污案，往往會成為媒體爭相報導的焦點。而就司法與媒體的互動來看，媒體初期關注的焦點在於司法審判的過程與結果，但隨著審判結束，四大報會隨政黨立場以及報社經營方向，進行報導主題的變化。根據研究發現，本論文認為目前國內從司法觀點研究貪污議題，在眾多學者的投入下，已經有豐碩的成果。但是對於司法與媒體互動的議題設定研究仍然偏少。因此，除本論文採用的重大矚目貪污案件外，建議可以從不同類型貪污

案件，進行分析，以確定司法與媒體的議題設定關係。另外，以往在分析文本內容研究方法上，主要以質化或量化為主。在大數據研究已經成為趨勢的當下，本論文採用python軟體以及scattertext套件，對司法裁判書以及媒體報導內容進行兩者內容異同的分析，可謂是國內對議題設定研究的初次嘗試，期望可作為公共行政學界未來對相關方法使用上能有更多的幫助。