Finish line sale的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列問答集和資訊懶人包

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

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為了解決Finish line sale的問題，作者Adamson, Brent,Dixon, Matthew,Spenner, Pat 這樣論述：

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challe

nge.Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that's the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearl

y articulated needs. That's simply human nature; it's much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research--based on data from thousands of B2B marketers, sellers, and buyers around

the world--the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp somethin

g that their average-performing peers don't: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson's inability to get an individual stakeholder to agree to a solution. More often it's that the s

takeholders inside the company can't even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status

quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Tal

kers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization. BRENT ADAMSON, coauthor of The Challenger Sale, is a principal executive advisor in the sales a

nd marketing practice at CEB. MATTHEW DIXON, coauthor of The Challenger Sale and The Effortless Experience, is the group leader of the financial services and customer contact practices at CEB. PAT SPENNER is the strategic initiatives leader in the sales and marketing practice at CEB. NICK TOMAN, coa

uthor of The Effortless Experience, is the sales practice leader at CEB. All four authors are frequent contributors to the Harvard Business Review and live in the Washington, D.C., metro area. CEB is the leading member-based advisory company. By combining the best practices of thousands of member co

mpanies with its advanced research methodologies and human capital analytics, CEB equips senior leaders and their teams with insight and actionable solutions to transform operations.

Finish line sale進入發燒排行的影片

線上閃購者會繼續嗎?探討動機與社群媒體的影響

為了解決Finish line sale的問題，作者林太云 這樣論述：

隨著手機、電腦、行動網路的普及網路購物的門檻快速降地下降，電子商務也隨之蓬勃發展，根據經濟部統計處 2016 年台灣電子商務營業額 2212 億元，相較於 2013 的 1003 億元已經成長一倍；隨著逐年增加的營收，電商業者也使用社群媒體作為溝通媒介，並推出不同促銷吸引消費者交易；近年來國外的電商業者使用線上閃購(Online Flash Sales)訊息吸引消費者快速交易，而台灣的電商業者也透過社群媒體推播促銷優惠，消費者也可以透過這種即時推播訊息獲得購物的促銷訊息，其參與的原因也成為值得探討的一個問題。本研究透過網路問卷為調查方式，蒐集 254 份有效問卷並透過CFA及迴歸分析驗證假說

，探討實用、享樂動機、知覺價值、社群媒體及再購意圖的關聯，發現雖然實用動機及享樂動機均會影響消費者知覺價值，進而影響再購意圖；但享樂動機略高於實用動機；而知覺價值對於實用、享樂動機及再購意圖之間具有部分中介之效果，最後，社群媒體的資訊提供同時也在實用、享樂及知覺價值間產生調節作用，可見社群媒體在消費者購物過程中扮演一個良好溝通媒介與資訊收集管道的角色，依照研究結果提出電商業者研擬閃購策略時之建議。

Sell It Online: How to Make Money Selling on Ebay, Amazon, Fiverr & Etsy

為了解決Finish line sale的問題，作者Vulich, Nick 這樣論述：

eBay, Amazon, Etsy, & FiverrSo many choicesHow do you decide?Which site is right for your online business?Many books promise to share the secrets to getting wealthy selling online. They tell you to sell this or that product, or to try this top secret listing method, or to sign up for this cou

rse. But, that's all they are - promises. Sell It Online is different. It's written by a real eBay Power Seller and Top Rated Seller. One who's been selling on eBay and Amazon for over fifteen years. Most importantly, Sell It Online doesn't make any crazy promises that you'll make a million dollars

overnight selling on any of these sites. It's not going to happen. It also doesn't tell you that you can make three thousand dollars a month following my method, because those kinds of promises don't make sense. Anyone can make money selling online. But, you aren't going to make a fortune following

someone else's plan. If you want to make money selling online, you need to understand. The ecommerce sites that are out there so you can choose the one that's best suited for the products you sell.. You need to sell products that people actually want to buy.. You need to have a steady source of prod

ucts and services to sell.. You need to offer customers value for the money they give you.. And finally, you need to know your numbers, and understand what it's going to take to make a profit. Quite frankly, this book isn't for everyone.If you're the kind of person who dreams about making a quick fo

rtune selling online, you're going to be disappointed, because it doesn't work that way. If it did, everyone would be an eBay millionaire. You're also not going like this book if you're afraid of digging in and getting your hands dirty. Online selling is a hands-on business. You're the guy (or gal).

You need to be out there every day - sourcing new products, listing items for sale, packaging and mailing what you've sold. You need to answer emails around the clock, put out fires (customer service issues), and keep the books. If you're not ready for all of that responsibility, this probably isn'

t the right book for you. When you finish reading this book, you'll better understand1. Which products are better suited to selling on eBay, Amazon, Etsy, and Fiverr2. How to craft a product listing that draws attention to your product and makes people want to buy it - NOW3. How to offer world class

customer service that will keep customers coming back to you to purchase more of your products and services4. How to use GoDaddy Bookkeeping to track your income and expenses Most importantly, reading Sell It Online will give you the confidence you need to start and grow a successful online busines

s. Don't hesitate Order your copy of this book this morning.Start selling on line this afternoon.

探討線上旅遊業閃購行銷策略系統：以區域性飯店業為例

為了解決Finish line sale的問題，作者方誌緯 這樣論述：

從過去電話預訂到因網際網路的發展而開始的到飯店官網預定，之後又發展出線上旅行社，線上旅行產業發展至今已經過了二十年了，各式各樣的旅遊網站產生像是線上旅行社或是線上訂房網第三方平台來為消費者做開團、訂房、預定行程、訂飛機票等等的程序，而飯店業者除了透過原本的官網來接收訂單，也加入線上訂房網第三方平台來增加訂單。但目前飯店業者卻沒有任何系統來幫助管理閃購行銷活動。本研究目的是想透過訪談了解多通路線上線下閃購行銷策略，並設計以資訊圖表為基礎的飯店閃購行銷系統，來提升飯店業者在閃購活動中對於價格的訂定決策及房間數量的管理並透過數據的分析來追蹤閃購策略對於飯店經營管理的效益以及後續的行銷活動。本研究透

過與實際有豐富網路經營經驗的飯店管理者中了解目前飯店目前現況及所遇到的問題。本研究發現飯店無法得到全面性的即時房價資訊，目前飯店業者只能透過不同飯店訂房網站的後台來獲得資訊，但並不是全面性的資訊，而且並沒有資訊系統幫助他們統計閃購行銷活動數據，如果有包含閃購分析與即時房價搭配在一起資訊系統，會對飯店管理者在做效益決策會有很大的幫助。