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時尚流行珠寶產業中品牌知名度、服務品質、購買意願之關係-顧客滿意度之中介效果與產品價格之干擾效果

為了解決台中便宜銀樓的問題，作者林學宏 這樣論述：

台灣早期珠寶金飾產業都是傳統銀樓店面經營模式，消費者對傳統的黃金飾品的要求只有黃金的純度與便宜的工資，並多無品牌意識，更是對服務與滿意度之觀念毫無知悉可言。近十幾年來珠寶金飾市場也因為國外知名品牌的引進，消費者開始注重品牌，本土珠寶金飾業者為增加競爭力也紛紛開始導入品牌觀念，了解到必須創造自有品牌，提高品牌知名度、服務品質和顧客滿意度，才能在市場佔有一席之地。因此本研究在探討以時尚流行珠寶產業之消費者為研究對象，以品牌知名度、服務品質為自變項，購買意願為依變項，顧客滿意為中介變項，產品價格為干擾變項，探討其彼此間影響之關係。本研究以台灣北中南百貨商場珠寶區之消費者為調查對象進行實證研究。

其研究結果顯示：(1)品牌知名度對顧客滿意度具有正向顯著影響。(2)服務品質對顧客滿意度具有正向顯著影響。(3)顧客滿意度對購買意願具有正向顯著影響。(4)品牌知名度對購買意願具有正向顯著影響。(5)服務品質對購買意願具有正向顯著影響。(6)品牌知名度與購買意願之間，顧客滿意度具有部分中介效果。(7)服務品質與購買意願之間，顧客滿意度具有完全中介效果。(8)顧客滿意度與購買意願之間，產品價格具有干擾效果。

高雄市六合觀光夜市視覺設計規劃創作

為了解決台中便宜銀樓的問題，作者黃郁晴 這樣論述：

AbstractSince long ago, night market has been existed in various forms, and its presence is loved by general public. Nowadays, night market not only is the place for people to take care of their daily meal’s problem, but also it’s becoming more of a place where people can shop for less price and en

joy the entertainment. Even though facing all kinds of business challenge from formal and large co-operations, night market is still a very popular choice among many people because of its advantage such as cheapness and authenticity. The culture of night market has played a significant part of our h

istory. I would like to make some improvement, so that it can be presented with much better visual design, and make each one of us so proud of this night market culture.During the process of preparing my thesis, first of all, I have collected all the related documents and journals with information r

egarding night market culture in China during all the different dynasties. In order to find out the origin of this culture, I specifically focus on those journals and articles which related to the development of street venders during the early years when Republic of China just formed and also during

the period when Taiwan was colonized by Japanese. Secondly, I have been to all thirteen Tourist Night Markets which are approved and recommended by Department of Commerce at Ministry of Economic Affairs to observe how they were developed in terms of visual design. Thirdly, I went to two Japanese ni

ght markets: Nakamise in Asakusa, Tokoyo and Tanukikoji in Sapporo to see what they did and how they did it in order to make these two night markets so successful. We should learn not only their ways of planning in developing, but also the creative thinking even in the smallest part of the detail in

terms of designing. I also have learned that the importance of working as a team would play a huge role in order to be so successful.I have chosen my hometown’s very own famous Kaohsiung Liu Ho Tourist Night Market as my blueprint to come up with a series of planning in visual design and trying to

make it a much nicer night market place for all types of tourists to enjoy the food, the shopping, and the entertainment. Night market has been part of our culture and our history for more than one thousand year, such a place has played a very significant part of our lives. I hope that I can do my b

est to improve Kaohsiung Liu Ho Tourist Night Market to introduce this great place to everyone, and also promoting the tourism resource for Kaohsiung.